Executive Director @ CPEx · Consultant · Mentor
Technology that makes sense for your business and your people.
I am Filip Hromek. Over 15 years in digital I have implemented adtech innovation and led teams of dozens of specialists. Today I mainly help companies with programmatic buying and selling of online advertising, and gradually introduce them to the practical use of artificial intelligence. But I don't look at technology purely through code and algorithms – what interests me is its real impact on your revenue and on how much easier it makes your team's work.
The three pillars of my approach: Technology, Business, People
Over my career I have seen plenty of expensive tools end up in a drawer, because everyone forgot about the people who were supposed to work with them. Having set up campaigns from scratch myself and then moved on to transforming large agency teams, I know that successful innovation stands on three pillars:
Technology
It has to work and keep up with where the market is heading – whether that means moving to Agentic RTB or building S2S integrations.
Business
Every tool or AI agent needs a clear goal – to save time, or to generate higher revenue and open up new paths to monetisation.
People
Even the most advanced artificial intelligence needs a smart supervisor. My goal is to build teams and design processes so that technology takes routine work off people's hands instead of adding to their worries.
How I can help you grow
I have spent many years in digital marketing with a sharp focus on programmatic advertising and media strategy. My path took me from optimising individual campaigns all the way to running some of the largest agency teams on the market. Today I put that experience to work as an independent consultant and mentor.
Strategic consulting
Don't waste time on dead ends. I will help you set up processes and technology so that your marketing delivers real results.
- Programmatic & Yield Management I will audit your existing online media strategies. I help both publishers and advertisers maximise advertising performance and make effective use of the technology available to them.
- AI innovation in practice As a former AI Champion Lead I will show you how to integrate AI meaningfully into your teams' daily routine. I am not looking for solutions for their own sake – I look for tools your people will genuinely adopt and use to get ahead of the competition.
- Team architecture and efficiency Not sure how to structure and run an in-house marketing team? Draw on my know-how from centralising and leading teams of more than 40 specialists (RTB, PPC, Social).
Mentoring and development
Take your career or your leadership to the next level with someone who has actually walked that path – from junior media planner all the way to Executive Director.
- For managers and leaders Get an independent perspective – a sparring partner for your management challenges. From positioning tools effectively, through budgeting, to motivating and developing your people.
- For marketers and specialists Want to move from execution into strategy? I will help you understand the bigger picture of the digital market, find your way around AdTech, and map out your next step.
Endurance and discipline.
In innovation and in sport.
My journey through digital marketing has been going on for over 15 years. From fine-tuning campaigns at the Adexpres agency, through the strategic development of RTB at Seznam.cz, to building and leading a department of 40+ specialists at GroupM. Today, as Executive Director at Czech Publisher Exchange (CPEx), I focus on what matters most: how to use technology, data and AI to maximise advertising performance for publishers and advertisers alike.
But what taught me to handle pressure, lead people and see complex projects through to the end? Sport, in large part.
When I am not analysing programmatic strategies, you will probably find me on a trail, travelling, or underwater. Finishing a half-ironman or a mountain marathon takes exactly the same long-term planning, resilience and endurance as a successful transformation of company processes. And diving? For me it is the best training there is for keeping a clear head when things are not going to plan.
I enjoy passing that experience on, from both business and sport – whether through strategic consulting or one-on-one mentoring.
Where I share my know-how
When I am not working on programmatic strategies or bringing AI into agency processes, I like to share what I have learned with the market. Here is a selection of my articles, interviews and talks, where I look at digital advertising from both a human and a business angle. Most of them are in Czech.
Machine learning in campaigns, the cookieless future and why clients must work with data
Programmatic ad spend on MFA sites is below 10 percent in the Czech Republic
Artificial intelligence will increasingly shape the evolution of programmatic
Let's talk it through in person.
Whether you are working on the efficiency of programmatic buying and selling, want to get your team up to speed on the practical use of AI, or are looking for an independent perspective on your career and media strategy, I am here for you.
No games, no complicated corporate processes. I am happy to meet you online or over a good coffee for a free, no-obligation 30-minute consultation. We will go through your challenges and find out whether my business-minded and human take on technology makes sense for you.